New Edition of the Booklet Showcasing Best Projects Awarded at the BAPRA Bright Awards 2017 Competition


In today’s world, communications are changing, our perceptions of public engagement are reversing, and the challenges to the PR industry are getting bigger. With a sense of well accomplished work, our colleagues from the Bulgarian Association of PR Agencies (BAPRA), which is a member of BICA, share the new edition of their bi-lingual booklet of best projects awarded at the BAPRA Bright Awards 2017.

Bulgarian Industrial Capital Association is a traditional partner in the event and in the distribution of its editions.

The winning campaigns in each category are presented in relation to the recognition they got in the contest. Also, all participating projects are revealed by categories. They are listed alphabetically, according to the names of the agencies that submitted them.

The rich content of the booklet includes detailed information about the international jury, as well as each of the categories: “Debut of the Year”, “Innovative Campaign”, “Digital Campaign”, “Special Events”, “Related Cause”, “Employer Branding”, “Internal Communication Campaign”, “Internal PR Campaign”, “Corporate PR”, “Public Relations Campaign”, “Communication Campaign of the Year” and “Agency of the Year”. Sponsors, partners and members of the Bulgarian Association of PR Agencies (BAPRA) are also presented.

“The responsibility to us as communicators is growing, the importance of high morality and ethics in the profession is becoming increasingly important. Today, each of us is the media and the mission of PR professionals requires the messages we broadcast to be not just influential but also true, real and correct”, wrote Katya Dimitrova, President of BAPRA from 2016 to 2018 in the preface to the publication.

For more information, see the full bi-lingual issue in electronic format HERE.